Custom Outreach vs. Blogger Outreach: Which Strategy Reigns Supreme?
Introduction:
Have you ever heard of custom outreach and blogger outreach? If not, don’t worry; we are here to explain it to you in simple words. Custom outreach is a unique approach where you reach out to the blogger with a personalized email. Whereas blogger outreach is a widespread approach where you reach out to a large number of bloggers in one go. Now the question arises, which strategy is more effective? Let’s dive into Custom Outreach vs. Blogger Outreach.
Custom Outreach
With custom outreach, you are sending a personalized email to the blogger. It’s like talking one-on-one with the blogger as you are addressing them with their name and making the email personalized. In custom outreach, you have the freedom to communicate your specific needs and requirements. This approach is very time-consuming, but its success rate is high.
You can use custom outreach when:
- You want to pitch an exclusive opportunity to the blogger.
- You have a specific audience, and you want the blogger to target them.
- You have a limited budget, and you want to maximize the impact.
Blogger Outreach
Blogger outreach is a widespread approach when you are reaching out to several bloggers at the same time. The blogger outreach message looks like a template that can be sent to many bloggers with minor modifications. This approach is time-saving as you can reach out to many bloggers with just one email. Though, the success rate with blogger outreach can be low.
You can use blogger outreach when:
- You have a lot of content to promote and no specific audience to target.
- You have a limited budget and can’t customize emails for each blogger.
- You are looking to increase the visibility of your brand or product.
Custom Outreach vs. Blogger Outreach: Pros and Cons
Let’s compare the pros and cons of Custom Outreach vs. Blogger Outreach:
Custom Outreach:
Pros:
- High success rate since it’s a personalized message.
- You can negotiate deals, establish long-term relationships.
- You can target a specific audience.
Cons:
- Time-consuming and requires more effort.
- The success rate can be lower if the email message isn’t appealing to the blogger.
- Less scalable approach.
Blogger Outreach:
Pros:
- Saves time and is cost-effective.
- You can reach out to many bloggers at once.
- More scalable.
Cons:
- Lower success rate since the email is generic.
- No room for negotiations.
- You cannot target specific audiences.
Custom Outreach vs. Blogger Outreach: Which Approach to Choose?
It depends on your priorities. If you have time, money, and resources, Custom Outreach is a good option. On the other hand, if you’re looking for quick results, use Blogger Outreach. Remember, both come with their own pros and cons and shouldn’t be used interchangeably.
FAQs
Q1. How many bloggers should I target with a Custom Outreach approach?
A1. There is no fixed number. Reach out to bloggers who are relevant to your niche, and you think can bring traffic to your website.
Q2. Can I use a Custom Outreach approach for link building?
A2. Yes, you can use a Custom Outreach approach for link building as it is an effective way to communicate your requirements.
Q3. Can I use a blogger outreach approach for long-term relationships?
A3. No, it’s not a good idea to use a blogger outreach approach for long-term relationships. The message is generic, and you cannot negotiate deals.
Q4. What should a blogger outreach email include?
A4. A blogger outreach email should include your introduction, the reason for making contact, and the ask.
Q5. How many bloggers can I target with a Blogger Outreach approach?
A5. You can target as many bloggers as you want with a blogger outreach approach. However, the more personalized, the better.
Q6. Can I use a Custom Outreach approach for brand awareness?
A6. Yes, you can use a Custom Outreach approach for brand awareness as it can help you reach out to a specific audience.
Q7. How can I find bloggers to reach out to?
A7. You can use tools like BuzzSumo, Google, or reach out to a digital marketing agency for help.
Conclusion
Both Custom Outreach and Blogger Outreach have their own charm. It depends on what you want to achieve with your outreach campaign. Custom Outreach takes a lot of time and effort but has a higher success rate. On the other hand, Blogger Outreach is less time-consuming and cost-effective but has a lower success rate. Weigh your options, consider your budget and resources, and choose the one that works best for you.
And finally, if you have any other queries or want more assistance, feel free to contact us. We’re here to help you in every way possible!